Portfolio

Real projects, not just polished mockups.

VisaRoute is the featured digital product. The portfolio also includes professional strategic document samples showing how research, analysis and business thinking are turned into clear decision tools.

Portfolio focusDigital + StrategyLive products, strategic documents and clear business communication.

Featured project

VisaRoute

A practical digital guide that helps working holiday makers understand regional work, plan next steps and make better decisions in Australia.

01 / VISAROUTE

Turning a complex journey into a clear digital guide.

VisaRoute shows the full Cometti Studio capability: identifying a real user problem, shaping the information, designing the product and launching it live.

Problem

Working holiday information is fragmented, confusing and difficult to apply to real decisions.

Solution

A focused platform combining practical guides, tools and clear pathways for Australian WHV users.

Result

A live, responsive product proving strategy, information design and full-stack execution.

Product strategyWeb developmentInformation design
Read case studyVisit live project
visarouteguide.com
VisaRoute Guide desktop homepage
VisaRoute Guide mobile homepage
LIVE PRODUCTBuilt for Australia

Strategic documents

Professional documents built for business decisions.

The examples below are representative strategic document samples. Company names are redacted for privacy and the structure shows the level of clarity Cometti Studio can bring to business planning, operations and market positioning.

Strategic document / 01[Company name redacted]

Hospitality Growth & Operations Strategy

Hospitality / Local cafe groupMarket positioning, operational structure and growth priorities

A professional strategy document created to help a hospitality operator clarify its market position, improve internal consistency and identify realistic growth opportunities across service, pricing and daily operations.

Pages18
FrameworksSWOT / PESTEL / 90-day plan
StatusSample document
Included analysis
  • SWOT analysis covering brand perception, operational bottlenecks, local competition and expansion risk.
  • PESTEL scan focused on Australian consumer behaviour, labour pressure, supplier costs and compliance expectations.
  • Customer segment review mapping local workers, weekend visitors, repeat customers and high-value catering opportunities.
  • Operational gap assessment across ordering flow, menu clarity, staff handover, cost control and reporting rhythm.
Strategic outcomes
  • Clearer service proposition for local customers.
  • Prioritised 90-day action plan for operational improvements.
  • Recommended documentation structure for SOPs, onboarding and quality control.
  • Decision framework for evaluating future menu and location opportunities.
Strategic document / 02[Company name redacted]

Trade Business Market Entry Brief

Trades / Residential servicesCompetitive positioning, website structure and enquiry generation

A strategic business brief designed for a service operator entering a competitive local market. The document connects market research, customer decision drivers and a practical website strategy built to generate qualified enquiries.

Pages14
FrameworksJourney map / competitor review
StatusSample document
Included analysis
  • Competitor review comparing service promises, pricing signals, trust markers, local SEO content and conversion paths.
  • Customer journey map from urgent problem awareness through quote request and follow-up communication.
  • Positioning matrix identifying how to compete on reliability, clarity, response time and professional presentation.
  • Website content architecture covering homepage, service pages, proof sections, FAQs and contact flow.
Strategic outcomes
  • Clear value proposition for a local Australian audience.
  • Recommended site map and enquiry pathway for higher-quality leads.
  • Trust-building content plan including proof points, process and response expectations.
  • Launch checklist for copy, imagery, SEO basics and conversion tracking.

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