Problem
Important working holiday information is spread across government pages, forums and social posts. Users need to turn complex rules into real decisions about work, travel and timing.
Featured project / 01
VisaRoute
Real-world guides for your working holiday visa in Australia.
RoleFounder, Product Designer & Developer
MarketAustralia / Working Holiday Makers
StatusLive product
The opportunity
Make a difficult journey easier to navigate.
VisaRoute began with a problem I understood personally: arriving in Australia with ambition, but finding important information fragmented and difficult to turn into action.
The goal was not to build another generic travel blog. It was to create a practical product focused on the decisions working holiday makers actually face, from regional work and eligible postcodes to planning the next 88 or 179 days.
Strategy
Create a focused Australian resource that prioritises practical questions, clear pathways and tools people can use immediately.
Solution
A responsive content platform and companion app concept combining guides, daily advice, postcode tools and regional work planning.
Result
A live, evolving product that proves end-to-end capability across research, brand direction, information design, development and publishing.
Mobile first
Designed for decisions made on the move.
Working holiday makers often search, plan and apply from their phones. The experience is structured to keep essential tools and guidance easy to reach on a small screen.
Visit VisaRoute